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How to Write Product Descriptions That Actually Sell
Your product page is not just a place to show off your product. It has one main job: help someone decide to buy . When a product page is clear, buying feels easy and safe. When it is not clear, customers pause, feel unsure, and often leave. Many product pages fail to function properly because they require customers to guess. At Word Nerds, we see this happen all the time with small online shops. The problems are usually not big or obvious, but they add up. We often see produc
Samantha Voelkel
4 days ago2 min read


FAQs Are a Growth Tool (Not Just an Ecommerce Support Page)
Most businesses treat FAQs like an afterthought. They live at the bottom of the website. They’re written quickly. Worse, they’re rarely updated. And yet, FAQs are one of the most powerful growth tools you already have . When done right, they reduce customer confusion, prevent unnecessary emails, and quietly move people closer to purchase. Let’s talk about why FAQs matter more than you think and how to make them work for your business. FAQs Are Not Filler Content They’re often
Katie Simpson
Jan 203 min read


The Ethics of AI-Generated Content: What You Need to Know in 2025
Artificial intelligence has reshaped how we create, deliver, and manage content. Lots of folk use AI to write, edit, summarize,translate, and even analyze performance. It’s robust, scalable. But that doesn't make it infallible. Behind every AI-generated sentence lies a complex ethical ecosystem. Who owns it? What bias shaped it? How accurate is it? At Word Nerds LLC , we believe in building clarity before scale—and that means understanding not only what AI can do, but what i
Samantha Voelkel
Oct 14, 20255 min read


5 Easy Ways to Test Your Content
Image by StockSnap from Pixabay You’ve put time and energy into crafting the perfect piece of content. But how do you know if it’s...
Katie Simpson
Sep 3, 20253 min read


The Power of Structured Content: How to Future-Proof Your Website
Image by Mohamed Hassan from Pixabay Have you tried to migrate your website only to end up knee deep in copy and paste? Maybe you wanted...
Samantha Voelkel
Aug 13, 20253 min read


Content Audits: What Are They & Does Your Business Need One?
Image by Daniel Tibi from Pixabay Your website is like a growing library. Over time, content stacks up. Some pieces become classics,...
Katie Simpson
Aug 6, 20254 min read


Jargon or Industry-Specific Terms? When to Lose, When to Use
Image by Erika Varga from Pixabay If you’ve ever sat through a meeting and heard someone say “let’s circle back on the low-hanging fruit...
Samantha Voelkel
Jul 30, 20252 min read


Got Writer’s Block? Get a Jumpstart with “Ask a Nerd”
At Word Nerds, we know that getting started can be the hardest part. Whether you’re staring at a blank slide deck, struggling to write...
Katie Simpson
Jul 23, 20252 min read


5 Common Mistakes Companies Make with Content (And How to Fix Them)
Let’s get one thing straight: content is not just “words on a page.” It’s the digital front door to your business and sometimes your only...
Samantha Voelkel
Jul 16, 20253 min read


The Intersection of AI and Content Strategy: What You Need to Know in 2025
Image by TyliJura from Pixabay Artificial intelligence (AI) is here and already changing the game for content strategy. Whether you're a...
Katie Simpson
Jul 2, 20253 min read


How to Create a Scalable Content Governance Framework
Smart businesses, small and large, know governance is a growth strategy. Image by StartupStockPhotos from Pixabay Let’s be...
Samantha Voelkel
Jun 26, 20254 min read


Introducing Mentor Monday: A Monthly Virtual Mentoring Circle for Content & Product Thinkers
At Word Nerds, we know that great work doesn’t happen in isolation. It gets stronger with feedback, collaboration, and a little mentoring...
Katie Simpson
Jun 24, 20252 min read


What to Expect When Working with a Content Strategy Agency
Image by Joe from Pixabay Thinking about hiring a content strategy agency but what does the process look like? Is it worth the...
Samantha Voelkel
Jun 18, 20252 min read


Why Good Content Design Reduces Customer Churn
Image by Firmbee from Pixabay In the fast-moving world of Software as a Service (SaaS), retaining users is key. To reduce churn, we...
Katie Simpson
Jun 11, 20253 min read


How to Write Blog Posts That Converts Visitors Into Customers
Image by Sasin Tipchai from Pixabay Creating blog content is easy. Creating blog content that converts ? That’s a whole different ball...
Samantha Voelkel
Jun 4, 20253 min read


What Is Content Strategy?
The Blueprint to Effective Digital Communication In today’s noisy digital world, where everyone publishes something, content strategy...
Samantha Voelkel
Apr 7, 20254 min read


How to Create Content That Ranks in Google Without Keyword Stuffing
Keyword stuffing is so 2008. If you’re still packing your content with repetitive search terms in hopes of climbing Google’s rankings,...
Katie Simpson
Apr 7, 20253 min read


Content Personalization: How to Deliver the Right Content at the Right Time
We’ve all been there—scrolling through a website and suddenly stumbling across an article, product, or resource that feels like it was...
Katie Simpson
Apr 7, 20253 min read


How to Write Website Content That Converts Visitors into Customers
Actionable Tips for Businesses Revamping Their Websites Revamping your website? Congratulations! You’re on the right track to improving...
Katie Simpson
Apr 7, 20252 min read
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