ABOUT
We believe great content and information architecture are the foundation of great experiences. Our approach is rooted in ensuring every solution is scalable, user-focused, and results-driven.
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Human-Centered & Data-Driven – We use research and best practices to meet your user needs and business goals.
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Collaborative & Actionable – We work hands on with teams through workshops, design sprints to drive real change.
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Scalable & Future-Proof – We create sustainable solutions that grow with your business.
Our goal? To help you untangle complexity and create content that works—now and in the future. Let’s build something great together!
THE NERDS
KATIE SIMPSON
Co-Founder
Since the beginning of her career Katie has been helping to bridge the gap between organizations and their audiences. What started with translating Arabic to English transformed into assisting companies in marketing and creating incredible products.
Through active listening, audience research, and great UX, Katie helps your work shine, whether you’re a tech startup or a potter building a website.
SAMANTHA VOELKEL
Co-Founder
Samantha Voelkel is a content design leader and information architect near Yosemite. She started her career in special education, focusing on instructional design and development. In 2010, she transitioned to tech to create simple user-centered solutions.
She has led content strategy for complex design projects and driven consistency across products.
She specializes in:
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human-centered design
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taxonomy development
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information governance
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scalable growth and structured content systems
Samantha is known for her collaborative leadership style. She fosters engagement, accountability, and team growth to create intuitive, compelling content experiences.